Thinking About Selling?
Get a free, no-obligation home valuation based on real GTA sold data — no generic online estimate, just a straightforward read from a local broker.
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Pricing strategy
Emad prepares a comparative market analysis using recent, comparable GTA sales pulled from MLS® sold data — not the active-listing guesses generic online estimators rely on — adjusted for size, condition, upgrades, parking, and how fast similar inventory is currently moving.
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Prep & presentation
From minor repairs to staging recommendations and professional photography, presentation drives both final price and days on market — often for less than sellers expect.
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Marketing & showings
Your listing goes to MLS®, targeted online marketing, and Emad's own buyer network — with showings coordinated around your schedule and your family's.
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Offers, conditions & closing
Emad reviews every offer with you in plain language, negotiates on your behalf, and manages the transaction — financing and inspection conditions, then the legal closing — through to possession day.
Get My Free Home Valuation
Tell Emad a bit about your property and he'll follow up with a personalized valuation.
How the price actually gets set
A proper comparative market analysis is built from recent, comparable soldproperties in your neighbourhood or building — data the general public can't pull directly, since it lives inside MLS®'s sold history, not the active listings sites like realtor.ca show. Emad adjusts those comparables for square footage, condition, upgrades, parking, and lot size, and weighs them against how quickly similar inventory is currently moving (absorption rate) — which is why two homes that look alike on paper can carry meaningfully different list prices depending on when and where they're selling.
What selling actually costs
Beyond commission (negotiable, plus HST — see below), budget for: legal fees, a mortgage discharge fee or prepayment penalty if you're paying out a mortgage before its term ends (this can be substantial on a fixed-rate mortgage — ask your lender for a payout quote early), closing-day adjustments for prepaid property tax or condo fees, and moving costs. If you're buying your next home at the same time, Emad also helps you sequence the two closings so you're not carrying two mortgages, or none, in the gap.
Realistic timeline
Plan on one to three weeks of prep before your home is market-ready, then a market-dependent period of active showings — this is the part local conditions affect most. Once you accept an offer, financing and inspection conditions typically take five to ten business days to satisfy, with closing commonly scheduled 30 to 90 days after firm — negotiable in either direction based on your situation and the buyer's.
Common questions
How is real estate commission calculated in Ontario, and who pays it?
Commission is negotiable in Ontario — it is not set or regulated at a fixed rate by law or by any board. It's typically quoted as a percentage of the sale price, agreed with your listing brokerage before you sign a listing agreement, and paid by the seller out of sale proceeds at closing; that amount is then split between the listing brokerage and the buyer's brokerage. HST applies on top of the commission. Emad will walk you through the exact structure and what it includes before you commit to anything.
Do I have to pay capital gains tax when I sell?
If the property is your principal residence for every year you owned it, the gain is generally fully exempt from capital gains tax under the Principal Residence Exemption — you still need to designate the sale on your tax return, but no tax is typically owed. If the property was a rental, an investment, a cottage you didn't designate as your principal residence, or only your principal residence for part of your ownership period, some or all of the gain becomes taxable. The rules and current inclusion rate are set federally and have changed in recent years, so this is a conversation to have with an accountant before you list — not something to assume either way.
What does staging actually cost, and is it worth it?
It ranges widely: a staging consultation alone can run a few hundred dollars, while full-service staging of a vacant home can run into the thousands depending on square footage and how much furniture is needed. Many occupied homes only need a lighter touch — decluttering, depersonalizing, minor repairs, a fresh coat of paint in a couple of rooms, and professional photography — which costs much less and still meaningfully affects both sale price and time on market. Emad will tell you honestly which level your home actually needs; a vacant luxury listing and a lived-in family home rarely need the same treatment.
How long does selling actually take, start to finish?
Realistically: one to three weeks of prep before your listing goes live, then a market-dependent stretch of active showings until you accept an offer — this varies the most and is where local market conditions and pricing strategy matter most. From an accepted offer, financing and inspection conditions (if included) are typically satisfied within five to ten business days, and closing is commonly scheduled 30 to 90 days after your offer firms up, though this is negotiable and can be shorter or longer depending on both parties' needs.
General information current as of 2026, not legal, tax, or financial advice — commission is always individually negotiated, and tax rules on capital gains can change. Confirm your specific numbers with your accountant, lawyer, and Emad.